課程資訊
課程名稱
休閒經濟學
Leisure Economics 
開課學期
101-2 
授課對象
生物資源暨農學院  生物產業傳播暨發展學系  
授課教師
謝銘逢 
課號
BICD4032 
課程識別碼
610E47820 
班次
 
學分
全/半年
半年 
必/選修
選修 
上課時間
星期三6,7,8(13:20~16:20) 
上課地點
生傳417室 
備註
本課程以英語授課。英語授課。 兼:休閒學程。
總人數上限:30人 
Ceiba 課程網頁
http://ceiba.ntu.edu.tw/1012bicd_le 
課程簡介影片
 
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課程概述

The course discusses the economic analysis of leisure consumption decisions and the economic issues in the leisure industry. The course will first apply the concepts and tools of microeconomics to analyze how a consumer make time allocation decision on the choice among leisure, consumption, school and work, and how a leisure business manages its supply, demand, investment, and market interactions. The second part of the course will cover the macroeconomic issues of leisure, including the impacts of leisure industry on nation’s production, income, employment, economic development and international finance and trade. Through case studies and examples, it is expected for students to gain extensive understanding on the economic issues in Taiwan’s and global leisure markets, and to learn how to apply economics to the operations and management in the leisure industry. The course shall provide a great foundation for students to advance in their future study and career development in the leisure business. 

課程目標
There is no prerequisite for this course. However, the “principles of economics” and the “introduction to leisure industry” are helpful for students to gain further understanding of the lectures. 
課程要求
The course will discuss the following topics: 1) the economic issues in the leisure industry, 2) the influence of international leisure industry, 3) the analysis of the production, consumption, market equilibrium and invest risk of leisure industry using the concepts and tools of microeconomics, 4) the macroeconomic impacts of leisure industry on gross national production, economics development, employment and balance of international account, 5) the applications of economics in the leisure industry by case study, 6) connecting the theory and practice by recognize the related developing issue of Taiwan’s and global leisure markets. Examples of case studies for the course include
Organic tea leisure farms
Service business in leisure
Food and leisure: Taiwan’s night markets
Sports and associated leisure markets
 
預期每週課後學習時數
 
Office Hours
每週三 11:00~13:00 
指定閱讀
 
參考書目
Textbook The Economics of Recreation, Leisure & Tourism, 4th edition, John Tribe, July 22, 2011, ISBN: 0080890504
References The Leisure Economy: How Changing Demographics, Economics and Generational Attitudes Will Reshape Our Lives and Our Industries, Nazareth, Linda, October 26, 2007, John Wiley & Sons Inc, 047084034X
Economics of Leisure, Ian Wilson, Harcourt Education, May 1, 2003, 0435330454
經濟學-休閒世界的解讀, 2011, 楊國樑•莊淑姿 (普林斯頓有限公司), 9789866534263
 
評量方式
(僅供參考)
   
課程進度
週次
日期
單元主題
Week 1
2/20  Introduction 
Week 2
2/27  Organizations and Markets 
Week 3
3/06  Further Issues of Demand and Supply 
Week 4
3/13  Markets in Practice - Market Structure and Pricing 
Week 5
3/20  Market in Practice - Market Intervention 
Week 6
3/27  The External Operating Environment 
Week 7
4/03  No class 
Week 8
4/10  Topic 7: Investment in the Private Sector 
Week 9
4/17  Midterm Exam 
Week 10
4/24  Topic 8: Investment in the Public Sector 
Week 11
5/01  Topic 9: Economic Impacts - Income, Employment and Prices 
Week 12
5/08  Topic 10: Economic Impacts - Economic Development and Regeneration 
Week 13
5/15  Topic 11: The Balance Payments and Exchange Rates 
Week 14
5/22  Topic 12: Globalization 
Week 15
5/29  Topic 13: Environmental Impacts 
Week 17
6/12  No class